About Us

CALLISTO – PAKISTAN

The key message associated with the CALLISTO line is classy, upscale, versatile, trendy apparel and accessories on value based pricing. Capturing market trends and newness in colours, quality fabrics and accessories shapes, and expressing them in the graceful, comfortable style. Callisto pays maximum attention to selection, fitting and perfect quality. Callisto targets the urban / rural youth of Pakistan who are in search of a fashionable brand that offers a good fashion-comfort equation while defining a vibrant style.

BRAND VISION

“To be well-known as a dominant brand of Casual Wear in Pakistan”

BRAND TRAITS

Young urban / rural Boys & Girls who believe in staying updated with the latest trends and who DO NOT wish to compromise on quality.

BRAND CUSTOMER

Young people between 16 to 35 years of age who are fun-lovers, active, outgoing and like informal dressing in their lives. Youth that prefers hanging out, attend parties, participate in friendly games, with a care free, exciting and trendy approach towards life.

“We revolve youth around fashion”